Emanuele Putignano, CEO of Applix Education for Webnews

Innovating the textbook system leveraging digital

Emanuele Putignano – CEO of Applix Education – explains the idea at the basis of bSmart’s Marketplace, a new digital environment dedicated to textbooks that enriches the platform:

“Students have a single rucksack for all their books; why shouldn’t there be a single place to buy them? From the necessity to create a marketplace, we moved on by offering the digital version too. In this way we are trying to make the great variety in this sector easier for end users: many publishers in a single website, textbook directories for different schools and classes in a single database, immediate access to multimedia content to enrich books without having to own them physically.”